Information graphics have been given a bad name by USA Today. Many people think of them as ways of tarting up the trend of the day into a bit of eye candy. Nothing could be further from the truth. Our ability to understand cause and effect in the world depends on grasping complicated relationships among variables—how people, money, actions, power, things, and qualities are distributed in space, how they vary in time, and how they affect one another. The human brain did not evolve to do such complex calculations. But we are primates, with almost a third of our brain devoted to vision and visual cognition. Translating complicated relationships into a visual format is the best way we have of co-opting our primate neural circuitry to meet the demands of understanding our world. And it is a challenge where the creativity of artists, graphic designers, and other visual thinkers is essential. We have made do with standard graphical formats—pie charts, line graphs, organizational charts, and so on—for more than a century. We need ways to figure out how to use the resources of the page or screen—shape, contour, color, shading, motion, texture, depth—not just to channel data into brains, but to reveal subtle relationships as visual patterns.
Visit the link below to find out more: