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Bookforum, Ways of Seeing

APR/MAY 2013

Ways of Seeing

A new book examines how mapping technologies shape our view of the world

TREVOR PAGLEN

On December 24, 1968, Apollo 8 emerged from its fourth lunar cycle on the first manned mission to another celestial body. “Oh, my God,” cried astronaut Frank Borman as the spacecraft emerged from the moon’s dark side. “Look at that picture over there! Here’s the Earth coming up! Wow, is that pretty.” Crew member William Anders grabbed a modified Hasselblad camera and shot what has become an iconic photograph. In countless reproductions, Earthrise depicts our planet in the distance, a blue-and-white spot rising above a cratered and ashen lunar landscape, set against the blackness of space.

Laura Kurgan’s Close Up at a Distance: Mapping, Technology, and Politics opens on a reproduction of Earthrise and of another iconic image of Earth, the Blue Marblephotograph, shot four years later from Apollo 17. These two pictures are some of the most widely reproduced in history. In the popular imagination, they’ve become synonymous with the environmental movement, underlining the fact that, in the grand scheme of things, we live on a small, isolated, and fragile planet. But the pair of images are also emblematic of something else: the dawn of what historian Benjamin Lazier calls the “Earthrise Era.” We are now deep within this revolutionary moment—pictures and dynamic maps generated from space-based platforms are a part of our everyday lives. Since mapping technologies first began trickling into consumer products such as GPS navigation systems and smartphones, the view from above has become so ubiquitous that we seldom reflect on it. “We do not stand at a distance from these technologies,” Kurgan writes, “but are addressed by and embedded within them.”

http://www.bookforum.com/inprint/020_01/11237

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Friday, August 23, 2013